The Brief.

branding  •  logo  •  collateral

The client was considering launching a new real estate company and wanted some basic graphics to user test. As a real estate expert, he looked to differentiate his business in a sea of headshots. His idea was instead to feature his dachshund, Homer. Additionally, he would intentionally engage with local pet rescues in order to connect with clients who also had a heart for animals.

As such, the task for the logo was to combine the idea of Homer the dog, residential real estate, and allude to their tag of “we get the point” at first glance.

The client wanted to eventually feature his dog Homer on the yard sign. As a placeholder, I edited a photo of a dachshund from Unsplash to pull in the brand’s colors.